Understanding Google Webmaster Guidelines

Google WebmasterIt’s no doubt that most of us have checked out Google’s Webmaster Help Center. Huge numbers of the prescriptions are self-evident: Don’t use frames; don’t practice any cloaking techniques or use scripts trick the search engine; create a search engine site map and get links from quality sites etc.

This refresher is for all SEO webmasters and who find themselves as specialists in their fields. You may be a specialist, but it is never an awful thought to occasionally review the basics.

Google Webmaster Guidelines

Make Sure You Have Less Than one-hundred Links per Page

This shouldn’t be a problem unless you show item lists without separating them into different pages or have a sitemap or a link partner’s page. In case you have more than one-hundred outbound links, you might need to audit your linking tactics unless you have incorporated an exhaustive list of top notch resources for visitors to your site.

Title and ALT Tags

Make sure that your TITLE and ALT tags are clear and correct. Most webmasters presume that by using keywords in the page title that are relevant to the page’s topic is enough to satisfy Google’s rules. But they forget that the “ACCURACY” is the most important factor of the game. So make sure that the word you’re using in the Title is also present in the article/post body. This practice passes green signals to Google and increases your chances to boost your search engine ranking.

Dynamically Generated Content

This type of content can generate session URLs and IDs that hold a “?” character. Verify your administration settings to ensure that you are not forcing search engine crawlers to begin a fresh session every time they crawl your website.

Note: Stopping spiders from starting a new session on your website may put a negative effect if you have a 3rd party credit card processing service. If you’re planning to make any changes of this nature then always confirm these details with these services prior to launching any service.

Use of 301 Redirects

Use 301 redirects to let visitors know if a URL has changed. Most of the bloggers use outdated “meta refresh” command for redirects, which is considered as unethical approach and it’s also against the Google’s webmaster guidelines.

Use of Images

A lot of people still use pictures as a method of showing headings or other significant areas of content in place of HTML because they developed an understanding that a bold font with a drop shadow enhances the feel of the webpage. While clarity and branding are always supreme, remember that different fonts utilized on the same page can have a less than favorable effect on readability. It’s better to compose more content in HTML to help search engine crawlers. CSS can also achieve the look you need while keeping the code clean in a format that is readable for the search engine.

You Should Never Have To Link to an SEO

When you’re employing a person for the post of SEO to assist you with your website’s rankings, be watchful that they don’t link to other sites without your permission. It’s better to give him/her strict work guidelines, so you can avoid any penalties from Google.

Always read the guidelines for Google webmasters if you are going to create a new website or blog. A lot of webmasters usually ignore these points so if you also belong to that group don’t worry; just fix the issues and apply them whenever you work on a website.

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How you can choose the best web hosting service

Web hosting cheap or bestToday’s world cannot deny the mesmerizing effect of online marketing of each and every product.  So, if you have started a business and want to promote your products and company among people within a short time, you should have a well informative web site over the Internet. And for this, the best web hosting services are out there in the market to help you get your own server in the world data center with Internet connectivity. You can take those servers on lease for a certain amount of years without buying permanently.

Now, you may be thinking of how you can choose the best among the long list of the web host companies. There are certain facilities which you must query before buying a web site and connecting them to the web server from a web hosting company. You have to look out for the professionals and well known sites in the market who can offer a variety of safeguards needed for your web site. You have to ensure that they are providing:

  • Back up Internet connection.
  • Strong firewall protection.
  • Power failure protection with generators.
  • Sudden hike in web-traffic handling systems.
  • Fast troubleshooting and solution service.

Only the professionals can provide you this many important facilities for your web site. These qualities make them different from the others. The cheap web hosts cannot afford these facilities as they offer a cheap rate to attract customers and make them suffer for a low quality service. So, you shouldn’t compromise with a low quality service for a cheap rate. Rather, go for the best web hosting services available out there.

Before getting into a contract with the hosting service, you should read the offered packages carefully. You should have knowledge on the type of storage, connection bandwidth, emails, upgrade path etc for your web site. The contract should be with the hosting service providers directly. There are sub-contractors who usually take the job from you and outsource that with the original providers. If you go through lots of channels, your project may get expensive as you have to satisfy all the hands in the channel. You could have a web consultant as a middleman to connect you with the direct hosting service providers, not the web designers.

So, better know your service provider before giving them the contract, discuss with them about the packages, get knowledge on the important safeguards provided and then choose the best web hosting service for your web site!

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How to create a website?

Making a WebsiteIf you’ve been wondering exactly how to create a website or blog in our modern world, you’re going to be excited at the information provided below.

No longer do you need a degree in computer science or web design to design and develop your own high level websites – all you need is a handful of the top tools and technologies (almost all of them 100% free) as well as the advice provided below that point you in the right direction.

Access all of the very best tools and technologies for designing websites available today

While it certainly true that you could still design your own website with nothing more than Microsoft Paint and Notepad, the truth of the matter is that the overall design and development industry has changed entirely.

Now you’ll be able to tap into tools like WordPress, Joomla!, Drupal, Photoshop, Gimp, and Notepad++ – tools that are either open source and 100% free or as close to it as possible. These are the same exact tools used by professional web designers and developers each and every single day in their own businesses, and more than enough to get you down the road to having your own website up and running in the blink of an eye.

Lean on the high quality (and free) tutorials available on the web

Another real leap forward as far as the web design and development world is concerned has been in the focus on high-level teaching guides on how to create a website. Just like technology, the tutorials and resources created for learning how to build a website have become more and more advanced – while the price has dropped right through the roof.

Now you’ll be able to jump on YouTube (or any number of other websites) and watch as professional web designers and developers walk you through the entire process in a step-by-step nature – guaranteeing that you’ll get the very best results possible.

There are also a handful of written resources and tutorials that you can rely on if you’re more inclined to that teaching style, and these are 100% free – or close to it – as well.

Focus on the end result and ignore minor mistakes

Just like learning anything, there’s going to be a handful of bumps and bruises along the way when you are first setting out to learn how to create a website.

Your first few websites may seem incredibly basic on the surface (unless you use CMS platforms like WordPress), but that’s okay – everyone has to start somewhere. Before you know it, you’ll be designing and developing breakthrough Web platforms and websites, especially if you rely on the list of resources provided above.

Save often, experiment with new tactics and tools, and always keep your eye on the prize – you’re finished result – and in just a short period of time you’ll be a high-end web designer and developer as well. Always come the web looking for new sources of inspiration and other learning lessons – there’s an endless sea of information out there designed specifically to help you every single step of the way.

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Marketing Mayhem Live 2013

Marketing Mayhem Live 2013 – Live Internet Marketing Conference (Florida Hotel and Convention Center)
September 5th – 8th, 2013

Coming soon…

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PDF to Word Converter: PDF Burger Review

PDF to WordI found a website that may be useful. If you need to convert a PDF to Word on your computer then you will most likely start searching for a program that will allow you to do that. However, that was in the past. You no longer have to pay for any new programs because you will have the ability to convert your files by simply going to PDF Burger – http://pdfburger.com. It has never been easier to convert your PDF files.

You are going to see that it is free of charge and you are never going to be asked to pay anything in order to use it.

Another great thing about PDF Burger is that you can use it for your business needs. If you have used this converter in the past then you may know that there were some not so great features. However, there have been a lot of changes that will make your experience a lot nicer.

As you use PDF Burger you will see that you do not have to go through the drag and drop process anymore. This can certainly speed things up for you. It is also important to know that you will never need to download anything. Again, this will just speed up the process for you and it will also help save space on your computer. Finally, you never have to worry about registering for anything and there is no need for you to keep track of any log in information. Most people love this because they typically forget their log in information and have to go through the process of retrieving it.

Finally, there is no job that you cannot complete when it comes to using this converter. It is possible to convert PDF to Word and JPEG. Footers and headers are not going to be ignored either so you do not have to worry about these being messed up when you convert your files. If you have a number of different files that you would like to have converted then you should know that you will be able to do this as well and you can even put all of them into one PDF file without any problems.

See also: PDF Burger at CrunchBase

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Top Free Blogging Platforms

BloggingEver since the inception of the phenomenon of blogging, people all over the world have created hundreds of thousands of blogs on every conceivable genre. Blogging has facilitated the creation of web portals by empowering people who, otherwise, do not have any technical knowledge about setting-up websites. Usually setting up a website is a fairly complicated process but various blogging platforms have made this process a synch. The best thing is that most of the famous blogging platforms are free to boot. Here we will take a look at the ten most famous free blogging platforms.

 

WordPress.org
WordPress is probably the most famous blogging platform in the world today. WordPress is free and allows the user to quickly and easily create blogs from scratch. There are huge customizable options available in the form of themes, widgets and the like. In terms of features, WordPress is the king of the free blogging platforms.

Blog.com
Blog.com is also powered by WordPress. It is laden with advanced features which would satisfy even the advanced users. However, it doesn’t offer as much storage space as WordPress and the frequent advertising can also put off several users.

Blogger.com
Blogger is another famous blogging platform which is free to utilize. For those who don’t know, Blogger is owned by the search engine giant Google. It offers several options to customize your blogs. However, it doesn’t offer the same feature-rich experience as WordPress does.

Tumblr.com
Tumblr is gaining popularity among free blogging platforms. It offers various exciting features such as support for various third party applications and integration with social media. It is basically a micro blogging platform.

LiveJournal.com
LiveJournal doesn’t offer the full-fledged and feature-laden blogging experience like WordPress or Blog.com. Rather its services are rudimentary and are more suited to casual bloggers. Casual bloggers would find it adequate and hassle-free.

Penzu.com
Penzu is a really exciting blogging platform for those who are fond of writing. Penzu also introduces the concept of privacy in blogging. You can add privacy to your blog or to individual posts. Social media integration is also present since it is the norm of today.

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Top 10 Web Hosting

2012's Best Web HostingThe Internet is growing tremendously nowadays with individuals and businesses adding thousands of websites every month. Whether you have a large corporate or a small personal site, you will need a good web host. When looking for a hosting service, you can check review sites such as Hoster Talk. This review site provides unbiased professional reviews of the best web hosting companies.

Before going further, you should know that the best or the top web hosting companies are rated highly for a number of things including value for money, features, reliability, customer support, ease-of-use and performance. So, you should check for these things if you want to find the best hosting provider with the services to suit your needs.
HosterTalk.com can help you to do this easily and quickly because they provide up-to-date ratings of the best web hosting solutions for small business or personal websites.

At HosterTalk.com, you can find an updated list with the best web hosting companies in the industry today. All the companies on the site have been tested carefully and then ranked according to their services and features. These days, you have to do a lot of research and testing to choose the best hosting service from thousands of providers.
When using this review site, you don’t have to do all of this work.

Some of the web hosting companies on HosterTalk.com at the moment include iPage, FatCow, HostGator and more. With all the important information in one place, it will be easier for you to compare the domain options, bandwidth, disk space and uptime of each web host. You should also look for features such as free domain name, FTP accounts, email accounts, instant install software, amongst other things.

In addition, if you are looking for one of the top 10 web hosting companies you should opt for one that is offering the most economical solution for you to get a website online. So, it’s also important to compare the different marketing credits that the host providers are offering. In most cases, the bigger hosting providers will give new clients free credit and other services to run their marketing campaigns.
Another important factor that you should consider when searching for a top web hosting company would be their level of customer care and support. You should always pay attention to the options provided for support such as email and live chat.

These are just some of the things that you should look for when choosing a web host. Just remember that the best hosting provider would be determined mainly by the one that is offering the best solutions to satisfy your budget and needs.

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The World Wide Web and You – Top 10 SEO Tips

SEOSEO stands for search engine optimization, and if you are a small business owner than it is the lifeline you need to get your business going. If you effectively use search engine optimization, you will see your ranking begin to climb, and your wallet began to grow nice and thick. However, not everyone just getting their business off the ground understands the best way to use search engine optimization. For those new business owners that need help, here are some top Google SEO tips to help make you understand what SEO is, and the best way to use it.

Audience: The key to a successful business is to know who your customer base is. Who will buy what you are offering? What is the age range for my customer? If you know who you want to sell your goods and services to, then you can tailor your keywords and the SEO will bring customers right to your website.

Optional Keywords: Now they you know who your audience is, and you have chosen that main keyword, you may need to think about others. Remember, Google is the most popular search engine, so how you think a keyword is used might not be how Google sees it. You may want to try the keywords out for yourself to see how Google uses them. This will tell the tale as to how a customer will be able to find your website.

Design: The way your website guides users through every page is highly important. Nothing will turn customers off to your products and services are a poorly designed website that does not make it easy to navigate the page.

Recycling: It may be a good idea to keep your keywords fresh by recycling them often. There may be one or two words that draws a lot of traffic, but do not let that fool you into changing them once in a while. Also, it does not hurt for you to think of other keywords that you can use for the future, remember that searches can go up and down just like the Stock Market.

Social Networks: There are quite a few social networks out there today that are very popular. To keep up with the trends in society, and to keep business flowing, it may be a good idea to use some of these social networks.

Creativity: Do not be afraid to change your page now and then. Yes you have your target audience, your keywords, and your traffic, but do not let your webpage get so old it starts collecting dust! Don’t be afraid to change the pages into something fresh and exciting.

There may be plenty of top SEO tips for you to follow, but the most important tip is not from a webpage, but from your own gut instinct. You have the business drive and the know-how, otherwise you would not have created an online business, so trust your gut to lead you in the right direction!

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How To Start A Blog

Before we discuss how to start a blog, let us quickly lay down a brief on what a blog is. Technically, a blog is a webpage or a collection of web pages (virtual pages) that are hosted on a server and can be accessed using the internet. In conventional language, a blog is simply a virtual platform where an author or a group of authors or company shares its thoughts, writes articles or simply posts some content. A blog can be personal, official, governmental or of any other nature. In popular terms, blogs are personal and official. Individuals create a blog to share their thoughts or to promote their skills and talent. Companies use a blog predominantly as a medium to pass down informative content to their consumers and fans and also for some marketing purposes.

How to start a blog has very simple answers today. You can either settle for a free solution or a paid solution. Earlier, paid solution was the only option but that has changed with time.

First, you need to decide if you are going for a free blog. In such a case you need to decide on which free blog provider you would be working with. There are various sites that offer you the option to sign up, create an account (a blogging account) and thereby you are assigned a blog address. The blog address would be pretty similar to website addresses and in most cases it would have the name of the host of the blog along with a name that you have selected.

If you decide to create a blog on your own then you would first have to book a domain. The domain could be as simple as www.yourname.com or anything else. Once you book this domain you need to create web pages. If you are a technical person and know programming and web development yourself then you can design the pages and also do the hosting stuff. Otherwise you can have a professional do it for you at a monthly price. In this case, you would need a server to host your content.

In either case, once your blog is created, you would have some software using which you can create the content you wish to post to your blog, upload the content through the software and eventually publish it on the blog.

A blog can be a single page website or of multiple pages, it depends on what you are exactly looking for.

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To Blog or Not to Blog?

To Blog or Not to Blog? It may seem like a question that’s reserved for people who just some pointless rants to make that need to be heard by others. But the fact is that blogging is no longer for the individual who’s looking to either share their opinion or educate others, or even those who look to write keyword friendly articles that generate organic traffic, which in turn generates some sort of small ad revenue on the side for them. Blogging has now become useful for not only the individual, but brands as well. Whether your business is large or small, you’d be surprised by the amount of traffic, brand awareness, and even revenue that you can drive from a simple article written every day.

Google, Yahoo, and other search engines don’t just love content. They love fresh content. When the information is published recently, search engines are more likely to favor those articles within their search results. If you don’t believe that, try searching for news that’s just occurred within the last hour or so on a national level. You’d be surprised to see what shows up within search results. Fact is that blogging and articles that you publish can be listed within search engine results within minutes after you’ve posted the article.

So how does this impact a business or a brand? When new products or news come about that are related to a brand, being able to be one of the first ones to write about it not only puts you on the top of search engine results, it keeps you there. No matter how hard others try, if you’ve got a well written article with some SEO focus to it, you’re going to show up within search results, and those who publish information after you will more than likely rank below you.

So when the question comes down to, “To blog or not to blog?”, perhaps you should consider a different questions when it comes to the success of your website, your brand and your revenue. Perhaps the question you should be asking is “To make money, or not to make money?”.

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