It’s no doubt that most of us have checked out Google’s Webmaster Help Center. Huge numbers of the prescriptions are self-evident: Don’t use frames; don’t practice any cloaking techniques or use scripts trick the search engine; create a search engine site map and get links from quality sites etc.
This refresher is for all SEO webmasters and who find themselves as specialists in their fields. You may be a specialist, but it is never an awful thought to occasionally review the basics.
Google Webmaster Guidelines
Make Sure You Have Less Than one-hundred Links per Page
This shouldn’t be a problem unless you show item lists without separating them into different pages or have a sitemap or a link partner’s page. In case you have more than one-hundred outbound links, you might need to audit your linking tactics unless you have incorporated an exhaustive list of top notch resources for visitors to your site.
Title and ALT Tags
Make sure that your TITLE and ALT tags are clear and correct. Most webmasters presume that by using keywords in the page title that are relevant to the page’s topic is enough to satisfy Google’s rules. But they forget that the “ACCURACY” is the most important factor of the game. So make sure that the word you’re using in the Title is also present in the article/post body. This practice passes green signals to Google and increases your chances to boost your search engine ranking.
Dynamically Generated Content
This type of content can generate session URLs and IDs that hold a “?” character. Verify your administration settings to ensure that you are not forcing search engine crawlers to begin a fresh session every time they crawl your website.
Note: Stopping spiders from starting a new session on your website may put a negative effect if you have a 3rd party credit card processing service. If you’re planning to make any changes of this nature then always confirm these details with these services prior to launching any service.
Use of 301 Redirects
Use 301 redirects to let visitors know if a URL has changed. Most of the bloggers use outdated “meta refresh” command for redirects, which is considered as unethical approach and it’s also against the Google’s webmaster guidelines.
Use of Images
A lot of people still use pictures as a method of showing headings or other significant areas of content in place of HTML because they developed an understanding that a bold font with a drop shadow enhances the feel of the webpage. While clarity and branding are always supreme, remember that different fonts utilized on the same page can have a less than favorable effect on readability. It’s better to compose more content in HTML to help search engine crawlers. CSS can also achieve the look you need while keeping the code clean in a format that is readable for the search engine.
You Should Never Have To Link to an SEO
When you’re employing a person for the post of SEO to assist you with your website’s rankings, be watchful that they don’t link to other sites without your permission. It’s better to give him/her strict work guidelines, so you can avoid any penalties from Google.
Always read the guidelines for Google webmasters if you are going to create a new website or blog. A lot of webmasters usually ignore these points so if you also belong to that group don’t worry; just fix the issues and apply them whenever you work on a website.