To Blog or Not to Blog? It may seem like a question that’s reserved for people who just some pointless rants to make that need to be heard by others. But the fact is that blogging is no longer for the individual who’s looking to either share their opinion or educate others, or even those who look to write keyword friendly articles that generate organic traffic, which in turn generates some sort of small ad revenue on the side for them. Blogging has now become useful for not only the individual, but brands as well. Whether your business is large or small, you’d be surprised by the amount of traffic, brand awareness, and even revenue that you can drive from a simple article written every day.
Google, Yahoo, and other search engines don’t just love content. They love fresh content. When the information is published recently, search engines are more likely to favor those articles within their search results. If you don’t believe that, try searching for news that’s just occurred within the last hour or so on a national level. You’d be surprised to see what shows up within search results. Fact is that blogging and articles that you publish can be listed within search engine results within minutes after you’ve posted the article.
So how does this impact a business or a brand? When new products or news come about that are related to a brand, being able to be one of the first ones to write about it not only puts you on the top of search engine results, it keeps you there. No matter how hard others try, if you’ve got a well written article with some SEO focus to it, you’re going to show up within search results, and those who publish information after you will more than likely rank below you.
So when the question comes down to, “To blog or not to blog?”, perhaps you should consider a different questions when it comes to the success of your website, your brand and your revenue. Perhaps the question you should be asking is “To make money, or not to make money?”.